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Skin lightening is becoming more and more popular these days, as the technology gets better, and the chemical treatments become safer and more effective. 

It's particularly popular among African Americans, or dark skinned people, all around the world. The chemicals you use are very important to get right, but if you use the right cream, it will gradually lighten your skin from dark brown, to bone white, if you want to go that far. 

Michael Jackson was famous for not just his music, but also for changing the color of his skin completely, and he used a prescription cream containing hydroquinone. 

That particular chemical has been found to have unwanted side effects when used for a long period of time, but it definitely gave him the results he was looking for. 

He was whitening his skin to cover up a skin condition called vitiligo, or hypo-pigmentation. This causes large white patches, or patches where there is no melanin in the skin. 

Only by going completely white could he even out his skin tone, so the patches with no pigment were not obvious, although you can still see it in some photos. 

For the average person looking to lighten their skin for purely cosmetic reasons, or without having any blemishes they want to cover up, you won't have to go completely white, if you don't want to. 

Many other famous celebrities have been seen to have done skin whitening treatments, including Rihanna, Beyonce, and Nicki Minaj. 

It's quite a popular trend in the entertainment industry because agents will tell their African American clients the truth, which is that a lighter skinned black person can get more roles, or more work on TV, or in the music industry as well. 

An African American artist who looks more white than black will appeal more to a much larger white audience, and sell more records, simply because people have a subconscious fear, to one level or another, of people who look different to them. 

It's not that people are consciously racist, but they seem to relate more to people who remind them of themselves, or their friends. 

The best chemicals to look for in a skin whitening product are alpha arbutin, glycolic acid, sepiwhite FSH, and kojic acid. 

These are all over the counter, non-prescription type of chemicals, and they work gradually to produce the desired results, and can be used for a long period of time with no dangerous side effects.

The results aren't permanent, but will wear off gradually if you stop using the product, as your new skin cells grow and replace the old ones. 

You have to apply the cream on a regular basis for as long as you want to maintain the results, a lighter skin tone. 

You want to buy a product made in the USA, as they have the best regulations, protecting the customer from bad chemical cocktails. The products have to be FDA approved. 

Tonique Skin Care is a company purely focused on skin whitening products, and is based in Maryland USA. 

You can get in contact with their helpful sales team at sales@toniqueskincare.com to get advice on the best products to use, and how to apply them to get the exact results you're looking for, over your entire body. 

Also, you may want to like their Facebook page, Skin Whitening Tips, to get ongoing helpful advice and news on the whole skin whitening process. Take a look now, if it's something you're interested in doing.